Discover how to create FB ads effectively, optimize them for better results and generate qualified leads & profitable sales.

The real purpose of Facebook marketing is for reaching out to people who can and will become your Customers. This usually means reaching out to the people whom you would not be able find on your own. Isn’t that the whole point? If all you want to do is to reach your own circle of friends and family members, you could just pick up the phone and call them directly. Or heck, just use your personal Facebook profile.

It makes little to no sense to pay Facebook to get your Posts seen by people that already like your Fan Page (usually your own friends and family members) unless you have accumulated a huge following, and you have a special reason to reach more of your own existing fan baseOther than that, look, if you are going to spend advertising dollars you might as well be spending them to reach people who have not heard of you yet.

Now of course, do not go selling and pitching right away (everyone hates that!) If it is done incorrectly, you are going to have your Facebook Ad Account banned. They are called Cold Traffic for a reason; these folks have not heard of you before. So ‘talk’ to them the same way you talk to anyone that you meet for the first time – keep it casual and build your brand awareness. Asking for the sale becomes a lot easier later.

Why Facebook Marketing? Because it’s the world’s most popular social media platform. Today, if your Business is not on Facebook, soon you will be out of business. But you and I are in luck to be living in very exciting times. There’s never been a better time to reach more customers and clients inexpensively and conveniently…